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This web site states the following, "Flying Penguin is a nimble and highly-effective publicity, public relations, social media and reputation management firm serving a select number of individuals and brands to assure maximum attention to." We noticed that the web page also stated " Of seasoned professionals, we offer." It also said " Expertise in branding, social media. Presence, reputation management, public relations, crisis communications, publicity strategy, and event management. We drive brand preference and loyalty." The header had public relations as the highest ranking optimized keyword. It is followed by crisis communications, social media, and reputation management which isn't as ranked as highly as public relations. The next words theflyingpenguinpr.com uses is branding. writing was included and will not be understood by web crawlers.